Wed. 25th Feb 2009
Most Wednesdays involve a bike ride combined with a coffee/scone stop. Today was a little different as I gave up the run to travel to one of Great Britain’s largest bicycle parts and bicycle distributors warehouse in London. They were showcasing the 2009 ranges from Shimano, Bell, Giro, Ridgeback, Genesis, Pro, Continental, Garmin, Light & Motion etc.
The morning started early. Up at 4.30 a.m. it was a quick dash to the airport and wait for lift off at 6.20 a.m. and everything went to plan arriving in London Luton at 7.30 a.m. A short drive through dense traffic and 27 miles later I was in Milton Keynes home of Madison.
Madison’s distribution centre is 75,000 sq ft or massive. A quick look round and it was time for a cuppa and a big chocolate cookie. Time to visit the stands again and check out the latest gram saving products.
DT Swiss had a beautiful rear road bike wheel (the RRC 1250) with a 33mm carbon clincher rim. Weighting in at funny enough 1250 grms it’s pretty light and great value at £1565.95

Wheels Manufacturing of Colorado were showing off their clever small parts and repair solutions. Highlight here was the Emergency Hanger Tool. Ever have a rear gear hanger brake on you when your miles from nowhere? Here’s a get you home solution. A neat multitool with a gear universal hanger included. The hanger fits onto your wheel sqewer and ‘bobs you uncle’ . Fit the gear mech on and ride home. Check it out here Emergency Hanger Tool. RRP. £26.42
New from Park Tool is the BTR-1. A tool roll to get you out of trouble should your bike break down miles from home. Included is a tyre boot, gluless patches, pump, tyre levers and an i-beam folding tool. Available at the end of April for the small sum of £53.82.

Blackburn came up with some lovely new micro pumps. The Airstik SL weighs in at an impressive 59grms. By using the whole pump inners as a chamber they have been able to increase output by by a claimed 37%. Best of all the pump is very small and beautifully formed. Just have a look here…
Blackburn Airstik SL
Shimano showcased their updated groupsets for 2009. Top of the range roadie groupset Dura Ace, had a pair of deep section carbon tubular wheelset weighing in at 1467grms. On the other side the mountain bikers top notch groupset XTR get new Scanadium alloy rimmed wheels WH-M975 to reduce their weight to a claimed 1525grms. Using a new spoke pattern Shimano have been able to increase latteral stiffness.
For more on Shimano check out Shimano.com.
Time came for a guided tour of the distribution centre to see how orders are compiled and dispatched.

Madison main building
Inside the building, masses of racking held thousands of boxes of parts and accessories. A cyclists dream. Everything from a cable end to a saddle was ready for dispatch. If I had a penny for each box in that warehouse…..I’d have a lot of pennies.

A small section of products
Operators on forklifts pick the orders and bring them to a packing station.
Order packing. This is where the goods are checked and packed and sent down the conveyor belt to be shipped asap. That’s how it’s done .
Through a door and into a room with a sea of helmets – Giro and Bell helmets to be precise

Giro and Bell helmets for 2009

Livestrong Helmets.....Giro have teamed up with Lance Armstrong to produce the new Livestrong helmet range. Top of the range retailing for £159.99
Up a flight of stairs and it was footwear by Shimano on display followed by a new line in commuter clothing under the Madison brand name. Covering a wide range of principles from off road, road, leisure and triathlon Shimano had all bases covered.

- Shoes, shoes,shoes

Madison commuter clothing. Waterproofs, windproofs and warmers.
All too soon it was time to gather up my belongings and head for the airport. As the man says time flies when your having fun. A quick taxi journey and it was back to Luton airport for 7.20p.m. On the go for quite a few hours now and felling drained. What could pick me up? Coffee and a ……..

A lovely site.

One short flight and a short drive saw me home with my prize. 19hrs on the go but enjoyed the lot. Exhausted but happy to see new product for the shop. Best of all another chance to get up close and personal with these buddies………………..

mmmmmmmmmm doughnuts
The things you do for love!